Market insights. Clear positioning. Winning marketing plans.
We help startup founders and small marketing teams to better understand their target customers, clarify their positioning and communications, and build and track solid marketing plans.
We've helped over 50 B2B, SaaS, and B2C companies go-to market.
We are organized to serve tech startups. Our formula is simple, efficient and fast.
You gain access to market data, practical tools and personalized advice that will make you more competitive.
_ BRANDING & POSITIONING
_ MARKETING COMMUNICATIONS PLANS
_ CONTENT & SOCIAL MEDIA
_ E-COMMERCE & DIGITAL CHANNELS
_ MARKETING PLANS & BUDGETS
_ PERSPECTIVE ON A SPECIFIC INDUSTRY
_ SUPPORT FOR BUSINESS PLAN DEVELOPMENT
_ COMPETITIVE WATCH & CASE STUDIES
_ QUALITATIVE & FIELD RESEARCH
_ PERSONAS & CUSTOMER JOURNEY
“What do clients and vendors think of our products and prices? Are we applying the right marketing mix to support our growth plan?”
“How can we position a brand for visibility in the United States, and what should we implement to stand out on e-commerce and social media platforms?”
“What should our vision, approach, action plan and KPIs look like for the next three years?”
François is a versatile strategist known for his experience in advertising and entrepreneurship. True child of the web, he developed a profound interest in digital culture and innovation.
He holds an M.Sc. From HEC Montréal and wrote a thesis on mobile marketing. He worked as an e-commerce specialist at L’Oréal Canada. He advised several national brands during his time at lg2, the SAAQ in the societal sector, Tourisme Montréal in the tourism sector, Le Groupe German and La Cage – Brasserie sportive in the hotel and catering industry, Arctic Gardens and Agropur in the food industry, and Desjardins in the financial services sector. He received about thirty industry awards.
Most recently he carried out planning assignments for brands such as Desjardins Business, belairdirect, Sun Life, Cidres du Québec, Labatt, and non-profit organizations such as IMAQ and Théâtre de la Ville in Longueuil. He actively sits at the board of three Quebec companies and plays a role in the development of two startup incubators: District 3 and La Piscine.