Our writings on startup marketing and strategy.


Market study: an SME prepares its export plan

Will the product resonate in the new market? Does it have the right positioning? Does the organization have the capability to market the product and develop a successful go-to-market strategy?

Why targeting the right customers is so important

Not all customers love your product. You need to spend time figuring out who are they and what they look like. You should have an Ideal Customer Profile (ICP) in mind that will define the top 20% of your early customers.

Building Blocks Of Your Business Model

Nobody really likes to write a business plan. But I think most people can sketch a business model. Entrepreneurs usually have a bias for risk and action and writing a business plan is sometimes a burden.