Why targeting the right customers is so important

Strategy
François Royer Mireault
highlow - Stratégie marketing & développement de Startupshighlow - Stratégie marketing & développement de Startupshighlow - Stratégie marketing & développement de Startups
June 1, 2021

Not all customers love your product. You need to spend time figuring out who are they and what they look like. You should have an Ideal Customer Profile (ICP) in mind that will define the top 20% of your early customers. Here’s a great recap of why is targeting the right customers so important. It starts at 7m38s.

Identifying the Ideal Customer Profile (and focusing resources to target them) is a step I see many startups skip. It's a strategic decision - it involves talking, arguing, mapping, evaluating - and it might feel like a waste of time VS. doing all the tactical growth stuff. But take the time.

I'd rather walk in an open door than run into walls.

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